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We Are Experts In Selling Your Valuables Worldwide
The Sell It Now Store™ specializes in successfully selling your collectibles and valuables worldwide at auction for top dollar.

Our strength comes from well over a decade of experience selling through the worldwide auction market using many different venues. We are a Wisconsin licensed auction company and understand the items we sell, the global market and what it takes to sell your item for top dollar. Let us help you sell your valuables at auction.

Our consignment process starts with a professional valuation to determine the potential market value and demand for your item. After the auction concludes, we will collect payment and professionally pack/ crate and ship the item to the winning bidder worldwide.

The Sell It Now Store™ has an "A+" Better Business Bureau rating and are fully insured and bonded. Give us a call for a no obligation consultation and assessment and find out why consignment is the best way to achive top dollar when we sell your vintage Juke Box, Classic Corvette, McIntosh Amp, Fender Stratocaster guitar or other item. Whether it is an estate or a single item, we buy, sell, trade and consign.
Convenient Waukesha, Wisconsin Location
In June 2014 we successfully sold our Wauwatosa, WI location and returned to a double warehouse setting in Waukesha. In July of 2017, we moved to a larger, permanent location in Waukesha that combines both our warehouses to one more convenient location. During our more than 14 years in business, we have found our strengths and revenue comes from corporate entities and consumers who do not visit our retail facilities. We are open to the public by appointment and service Wisconsin, Illinois, Iowa and Minnesota and more. We consign items shipped to us from just about every other state.

We work with you to understand your needs and offer a confidential and professional experience. Call us today for a free, no obligation consultation at (414) 727-0600.

What We Sell
We successfully sell items that include:
  • Vintage Classic and Muscle Cars, Trucks or Motorcycles, Gas Pumps, Automobilia, Petroliana
  • Vintage Advertising Signs, Antique Coin Operated Arcade Machines, Slot Machines, Pinball Games,
    Trade Stimulators, Music Boxes, Vintage AMI, Seeburg, Wurlitzer, Rock-Ola Jukeboxes, as well as Jukebox Collections
  • Older McIntosh, Marantz, JBL, Altec, Klipsch and other Stereo and Audio Gear, Record Collections
  • Vintage Gibson, Fender, Gretsch, Mosrite and other Guitars and Amplifiers
  • Older USA and European made Musical Instruments including Saxophones, Banjos and Drum Sets
  • Herman Miller, Knoll and Other Mid-Century Designer Furniture
  • Gold and Silver Coins, Rolex and other Designer Watches & Jewelry, Sterling Silver Flatware & Tea Sets
  • Tiffany and other turn-of-the-century Electric Lamps & Lighting
  • Charity Auction Items
  • Real Estate Auction Services
  • Brokered Auction Sales of Fine and Decorative Art Collections
  • and much, much more
  • We Buy, Sell, Consign, Trade, Broker and Sell Items at Live Auction using multiple venues
Look Who Is Talking About The Sell It Now Store

Best Newspaper Coverage Ever- Front Page Milwaukee Journal Sentinel - Super Bowl Sunday
JS Article

Other Coverage
Great article in Exclusively Yours Magazine
Photo Gallery - Our Auctions
Scroll down and enjoy the archived photos from a selection of our completed auctions